Crafting Your Strategy
For Success
About SMG Solutions
For more than four decades, Sam Gershenfeld has lived hospitality from every angle—from front-line service to multi-million dollar beverage strategy, from back-of-the-house operations to supplier negotiations, from training teams to advising executives. With more than 25 years at Coca‑Cola leading national beverage strategy, Sam brings unmatched expertise in beverage partnerships, contract negotiation, commercial strategy, leadership development, and dynamic speaking that keeps audiences thinking, engaged, and laughing.
Sam’s expertise isn’t theoretical. It’s earned, tested, and proven over decades of real-world leadership. He’s been there for all of it, and he brings that lived wisdom to every client he serves.
The SMG Advantage
40 Years of Hospitality Know‑How
Real‑world instincts, operator‑level understanding, and decades of experience helping brands grow with clarity and confidence.
25 Years of Beverage Strategy Leadership
Sam knows beverages. He helps you choose the right partner, negotiate smarter contracts, and build strategies that turn your beverage category into a profit engine.
A Dynamic Speaker Who Captures Audiences
Humor, storytelling, and decades of real‑world experience make Sam a standout speaker. He delivers keynotes and workshops that inspire, energize, and occasionally make people wonder if he missed his calling as a stand‑up comic.
Leadership Rooted in Compassion
Sam builds coaching/mentoring programs that actually work, not the kind that get announced, celebrated, and forgotten by Tuesday. He helps leaders elevate people, culture, and performance.
A Translator Between Operators and Suppliers
Sam speaks both languages—fluently. He bridges gaps, strengthens partnerships, and reduces the unproductive noise.