For more than 40 years, Sam Gershenfeld has been a force in the hospitality industry—shaping guest experiences, elevating brands, and helping organizations grow through smarter operations, sales, supply chain strategy, marketing training, and human‑centered leadership. His career spans every corner of hospitality, from the front lines of restaurant operations to the boardrooms of global beverage strategy.

Sam spent 25 years at Coca‑Cola, where he led commercial strategy for top restaurant concepts across every channel—large national chains, emerging brands, mid‑sized operators, and international concepts.

Beyond commercial strategy. Sam led Coca‑Cola’s Compassion Lab, a groundbreaking initiative focused on building more empathetic, emotionally intelligent workplaces. This work deepened his commitment to mentoring and coaching, and today Sam is widely recognized for helping leaders develop cultures rooted in compassion, clarity, and connection.

A natural performer with a lifelong love of the stage, Sam brings energy, humor, and authenticity to audiences of all sizes. Whether delivering a keynote, hosting an event as an emcee, or serving as a subject‑matter expert, he connects with people through storytelling, insight, and a genuine passion for hospitality and leadership.